What does "You first" mean? 

It means: great checking options, instant issue debit cards, great rates and more.  You first means: local loans from  lenders who are easy to contact.  You first means: employees and leaders who care about the community and who give-back in meaningful ways.  You first means online banking with our FirstMobile app so that you may access your accounts anytime, anywhere. You-first means 20 convenient branches in Arkansas equipped with ATMs for 24-hour convenience.   Since 1889 we've been putting You first.   Watch our You first banking video.  Or even better, come-in soon.